January 31, 2013

Fash Forward

I'm so excited to be working with Fash Forward Boutique this month. Launched this past November,  Fash Forward offers trendy and contemporary styles at an affordable price. Boutique owner, Smita, makes it her goal to give each customer a boutique style shopping experience right from the comfort of their own home.

Kym: What inspired you to open Fash Forward Boutique?

SmitaI worked in the business side of a well known retailer for many years, and I've always been the "go-to" within my group of friends for fashion and style advice. One day I decided to couple my knowledge about fashion with my background in business, and Fash Forward Boutique was born.

Kym: Who is your typical customer?

Smita: Our typical customer is the fashion forward girl on a budget. She loves the newest trends but doesn't want to break the bank for them.

KymWhat is your most popular piece?

Smita: Our chevron dresses and shirts are very popular. Also, our royal highness dress is a best seller!

KymWhat sets your boutique apart from others?

SmitaThe customer service and personalized touch. I am a one woman show. I am the buyer, the website designer, the customer service representative, and the shipper. I do it all. I want every customer to have a personalized experience with us. You don't have to wait 24 hours before you get a response about sizing - I am available at all times of the day to help my customers with whatever they need. Additionally, Fash Forward doesn't carry endless pages of inventory - instead, you will find a thoughtful assortment of carefully hand selected items on our website.

Kym: Do you have any style predictions for Spring/Summer 2013?

SmitaThe color emerald is going to be everywhere. Emerald is my favorite color, so I'm excited it was recently named the color of the year! Also, exotic prints, stripes, cut out accents and leather are not going anywhere this coming Spring and Summer. 

Kym: If you could only give one bit of style advice, what would it be?

Smita: You don't always have to follow the trends. Wear what compliments your personal style and what makes you feel comfortable.

Kym: What's next on the horizon for Fash Forward?

Smita: We are still establishing an online presence, and really working on our social media. Keep an eye out for our Spring lookbook which will hit our Facebook, Twitter and Pinterest pages by the end of February!

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